Last month, we struck gold when I introduced a topic that was near and dear to my heart. She went by the name of Poke. 8) Your feedback and comments were amazing and, as a result, I was able to make contact with some of the "giants" of the industry.
This month, we've got a very special treat for you with a star-studded lineup of exclusive interviews from the likes of Sam Choy (Sam Choy's Breakfast, Lunch, Crab & Big Island Brewery), Mel and Justin Tanioka (Tanioka's Seafoods & Catering), Hideaki "Santa" Miyoshi (Tokkuri-Tei) and Alan Wong (Alan Wong's Restaurants)! Normally, an interview with these living legends, would each merit its own column, but this is Poke Paradise and this is how we roll, ;) so strap on your seatbelts and get ready to go go go!
What's a special on poke without some words of wisdom from Hawaii's poke authority Sam Choy? Yep, my thoughts exactly. That's why it was imperative that I get a few soundbites from bruddah Sam.
Hawaii's Poke Authority: Sam Choy
[Edward Sugimoto] You are often looked to as THE preeminent expert/authority in poke. It's even been said that the popularity of poke in Hawaii can be traced back to you. How does that make you feel?
[Sam Choy] It is an honor for people to trace the popularity back to me. My love for poke has made me want to make poke recognized as much as sashimi and sushi.
[Sam Choy] We are working with Turtle Bay to have our Poke Contest there again later this year.
[Edward Sugimoto] What are your top 3 favorite pokes and where are they from?
[Sam Choy] My top three pokes are traditional ahi poke with Hawaiian salt, limu kohu and inamona, kole or opelu poke and oio poke which I make at home.
[Edward Sugimoto] Where is your "go to" poke place (besides your own kitchen)? ;)
[Sam Choy] Besides my own kitchen, Tanioka's is my "go to" poke place. How can you go wrong with poke and one of Mel's famous cone sushis? Try the alae poke! Have you ever tried the mochiko chicken? I was there doing a book signing with Mel in December and got to have it right out of the fryer... broke da mouth!!
[Edward Sugimoto] I've read somewhere that you even have a recipe that includes peanut butter? Is that true and how/why did you come up with that?
[Sam Choy] I actually got the peanut butter poke recipe from my dad who got it from his dad.
[Edward Sugimoto] What is one unique ingredient that surprised you (in a good way)?
[Sam Choy] The texture and the flavor of uni has surprised me. It is truly like taking a bite of the ocean!
[Edward Sugimoto] What's in store for Mr. Sam Choy?
[Sam Choy] I am in the process of opening a new restaurant in Kona and looking forward to possibly expanding to the mainland (once) we're up and running. The sky's the limit!
Sam Choy's Breakfast, Lunch, Crab & Big Aloha Brewery
580 N. Nimitz Highway
Honolulu, HI 96817 (map)
Tel: (808) 545-7979
Breakfast Hours: Mon-Fri: 7am-10:30am, Sat & Sun: 7am-11:30am, Breakfast Buffet: Sat & Sun: 9am-12noon.
Lunch Hours: Mon-Thurs: 10:30am-3pm, Fri: 10:30am-4pm, Sat & Sun: 11:30am-4pm
Dinner Hours: Sun-Thurs: 5pm-9:30pm, Fri & Sat: 5pm-10pm
Sam Choy's self proclaimed "go to" place for poke is Tanioka's. What say we head over to Waipahu and have a chat with father-son super combo Mel and Justin Tanioka to talk poke?
Tanioka's Seafoods and Catering Sign
[Edward Sugimoto] You first opened your doors in 1978 in a thousand square foot space with just four employees. What were those first years like?
[Justin Tanioka] I don't know. *laughs* I was one years old.
[Edward Sugimoto] Yeah I heard you were like a kid sleeping on the cooler or something like that right?
[Justin Tanioka] Yeah, I was actually born one month before we opened.
[Edward Sugimoto] Oh wow, OK. So no memories of that huh?
[Justin Tanioka] Yeah. The first four years, I don't know... *looks to dad*
[Mel Tanioka] It was simple. We had less items. So basically we were more like a fish market, selling just fish. No sushi, no chicken, you know, anything like that. It was just you know, mostly filets, poke. The trend of poke was just starting then.
[Edward Sugimoto] Oh so you didn't have poke from the very beginning?
[Mel Tanioka] Oh we did.
[Edward Sugimoto] You now have a very successful catering business (like you said) to add to your seafood side. How or why did that come about?
[Mel Tanioka] Well, in the 1990s, we looked at the fish availability, and I felt that... If it started to get depleted, which we look at in the 90s and we thought if it starts to get depleted, what else, what kind of income is going to subsidize our market. So we decided to start our catering business, which has grown to equalize our fish. Before it was just a small percentage, but now it's becoming a larger percentage of our business. So in the future, we're going to hopefully gear towards more catering as the fish start depleting, unless you go into frozen fish. But for 30 years we've been dealing with fresh fish, so we're trying to avoid that, but eventually it's gonna come yeah.
[Edward Sugimoto] What are your top sellers in terms of poke?
[Justin Tanioka] Probably our Limu Poke. That's our top seller.
Limu Poke ($12.95/pound)
[Justin Tanioka] Onion with Limu Poke is right there with it.
Onion Limu Poke ($12.95/pound)
[Edward Sugimoto] It's just onions on top of that (the limu poke)?
[Justin Tanioka] Yeah kind of. A little different mix. A little bit stronger flavor on the onion poke side (with limu yeah). But the limu poke has been our item.
[Mel Tanioka] For parties, Spicy Ahi has been one of the best sellers because it stretches. You know the rice and spicy. For parties of two to three hundred, if you put like 20 pounds of poke, they're gonna eat it up in a few minutes. So we thought that at least Spicy Ahi would stretch it out so everyone would have a share.
[Edward Sugimoto] What about not in terms of customers, but your guys' personal favorite? Do you guys have any from here?
[Justin Tanioka] Mine would probably be the Onion with Limu. His is probably the Alae.
[Mel Tanioka] (*in unison*) Alae. *laughs* He knows yeah?
Alae Poke ($12.95/pound)
[Mel Tanioka] I love the Alae Poke. Chili pepper water oooh, that's my favorite. With some poi and dry aku.
[Edward Sugimoto] Yeah, you guys have dry aku poke too right?
[Mel Tanioka] Yeah yeah yeah.
[Justin Tanioka] Yeah, we have dried poke. That one, it's like a salty candy. When you eat it, it's good, you know, just to pick on.
[Mel Tanioka] I always brag that we were one of the first guys to do that. Eventually, I don't know who else does it yeah? *looks to Justin*
[Justin Tanioka] I'm not too sure. The only hard part about that is the price yeah? It's priced kind of high, but, you know, after you dry it, you lose over 50% of your product just off the bat, and that's not including the time and all of that.
[Mel Tanioka] So if you can picture a $10 pound of poke, when you dry it, it becomes $20 yeah? But the drying process is again, the labor process, the equipment used to dry, and all of that. For me it's worth the price, but when you look at it at $19.95 (per pound) you're like "woah", but when you eat it, it's worth it. *laughs*
[Edward Sugimoto] You guys have, like, I heard over 40 different types of poke, or almost there?
[Mel Tanioka] Yeah, probably.
[Justin Tanioka] Close to that. Yeah, maybe 30 something. We never really took a count.
The Different Types of Poke from Tanioka's
[Edward Sugimoto] Are you guys continuing to think of new ones here and there?
[Mel Tanioka] We try to.
[Justin Tanioka] We try to. It's hard to step away from the... Even when we make a new one, people kind of like it, but, like if they had to choose between a pound of the old Limu Poke or the new Garlic Poke, the Limu Poke is going to always come first.
[Edward Sugimoto] When making poke for yourself maybe like at home, what's your one, go-to ingredient?
[Justin Tanioka] Aloha Shoyu. *laughs*
[Mel Tanioka] Our famous friends is Aloha Shoyu. We've been with them for 31 years.
[Justin Tanioka] Tell Sam (Choy) I said that.
[Mel Tanioka] Yeah, we've been using Aloha Shoyu for 31 years.
[Edward Sugimoto] You were mentioning earlier that Justin and your daughter Jasmine's gonna be taking over. What else is in the future of Tanioka's?
[Justin Tanioka] So far, everything's up in the air yeah?
[Mel Tanioka] Yeah.
[Justin Tanioka] It depends on the economy. You know how everybody bounces back. I think some of it is fate you know? You gotta look, if you see something, maybe something might pop up (like) "Eh, you wanna be a part of this" or whatever, that's how we would...
[Mel Tanioka] We did create a franchise. We went through the manual. But we're not sure right now yeah 'cause it's hard to... I tried, we had three stores at once, but it's hard to keep the quality. You can expand a lot, but sometimes you lose the quality. So it's trying to keep that quality vs. trying to expand... I guess people expand because they want to make more money right? But the end result is... You gotta expand with the intentions of keeping the quality.
A look inside Tanioka's during a rare down time
[Justin Tanioka] And with it being harder and harder to get fresh ahi.
[Mel Tanioka] Yeah. That's the part.
[Justin Tanioka] You know, each store is going to have to get their own fish and if we're having trouble getting fish sometimes, like I don't know what's going to happen to them.
[Mel Tanioka] There's a lot of factors. The Fresh Limu Factory is another one to consider. On a daily basis, it's easy to get, but when it gets to the holiday time, I mean everybody is scrambling to get it, because you know, the volume goes higher. So that's another thing that we're looking at. But I think the franchise stores will probably go into like a different type of program. Not maybe 40 different types of poke, maybe they'll have like 5 of just the basic sellers. Spicy Ahi, Shoyu Poke, Limu Poke.
[Justin Tanioka] And then of course the cooked food side. You know like the okazu-ya, just grab and go. Fried Chicken, Fish Patties, Shrimp Tempura, you know, stuff that's consistent every day, tastes good. You know, it's basic things that you would eat every day too yeah?
Family Bento with Fried Noodles ($5.50)
[Justin Tanioka] But as for me, I think my future is here at the market. Just keep it going. Keep this place going.
[Edward Sugimoto] Carry on the name ah?
[Justin Tanioka] Yup. Make my father proud. Make my parents proud.
The Tanioka `Ohana: Mel, Lynn and Justin (not pictured: daughter Jasmine Tanioka Lum)
[Edward Sugimoto] You guys have anything to add to your loyal customers or future customers?
[Justin Tanioka] Well, I would like to thank our customers. Thank you for standing in line. Some days are so busy. We try to get them (in and) out of here as fast as we can. I think we have a pretty good system right now.
[Mel Tanioka] And they're so pleasant. Our customers are like, "Oh sorry, sorry you gotta wait in line," (and they're like) "No, no, no, it's worth the wait." They're so positive and we're just, we appreciate that yeah.
[Justin Tanioka] A lot. We appreciate it a lot.
[Mel Tanioka] And first of all we always trust in the Lord to guide us.
[Justin Tanioka] And our employees too. Our employees are what makes us. You know, without our employees, we wouldn't be Tanioka's you know. But our employees work hard, they work, you know they work fast... *looks at dad* Anything else?
[Mel Tanioka] *smiles*
It was great to see a truly genuine family doing good here in Hawaii. Justin was super cool and mellow, like he could've been your high school buddy growing up, while Mel Tanioka was very generous in packing, and I mean PACKING 3 shopping bags full of okazu items - like maki sushi, cone sushi, and even a bento to go along with their popular Limu Poke - for us to take back to the office. And though I didn't get to meet daughter Jasmine, mom Lynn was just as warm and bubbly and always smiling.
Not only is their poke winnahz, they, as a family, are as well. Go and support the Taniokas k?
No stranger to the world of poke, Hideaki "Santa" Miyoshi of the Izakaya style Japanese restaurant Tokkuri-Tei, is the winner of many cooking competitions, including Sam Choy's Poke Contest, and has been delighting clientele to his unique poke stylings since the '90s. Celebrating his 21st anniversary this year (the restaurant's, not his ;) ), Santa continues to push the culinary envelope for creative eats in Hawaii.
Hideaki "Santa" Miyoshi inside his restaurant Tokkuri-Tei
Here's a quick interview with the man simply known as "Santa":
[Edward Sugimoto] Hi Santa, did you have poke on your menu from the beginning and if not, when did you start carrying it (and why)?
[Santa Miyoshi] Why? We didn't have before, but after the poke contest (1997), we start carrying some poke.
[Edward Sugimoto] Was it a good seller in the beginning?
[Santa Miyoshi] Uh yeah, kind of.
[Edward Sugimoto] You won numerous awards at, like you said, the poke contests. What made you first want to enter the contests?
[Santa Miyoshi] Ah, well, it was Aloha Shoyu Cooking Contest I entered (in 1996), and I won a prize so I tried looking into other cooking contests, and there was one poke contest come up so I just entered. *laughs* There was no particular reason.
[Edward Sugimoto] And you had a story about wearing sweat pants and the security guard stopped you or something like that?
[Santa Miyoshi] Oh yeah yeah, because I just wear like T-shirt and start running around the display area and they told me not to, you know, stick around there because only for the chefs. Um, I have a badge saying I can enter. *laughs*
[Edward Sugimoto] On your menu, you have quite a few poke dishes (Ahi Poke, Spicy Ahi Poke, Ahi Tempura Poke, There's a Spider in Da Poke, and Ahi Tar-tare Poke). Which is the most popular and which is your personal favorite?
[Santa Miyoshi] I think the Ahi Tar-tare Poke is the most popular one. And then Spider Poke is very popular too.
Ahi Tar-Tare Poke - 1997 Sam Choy's Poke Contest Winner ($15)
There's a Spider in Da Poke - 2000 Sam Choy's Poke Contest Winner ($16)
Also on the menu: Ahi Tempura Poke - Tempura Fresh Ahi with Shrimp Tempura ($16)
[Edward Sugimoto] How about your personal favorite?
[Santa Miyoshi] My favorite is maybe Amaebi poke which we don't serve here.
[Edward Sugimoto] You also have some that are not on the menu (Ericka's Poke, New Age Amaebi Nigiri Poke, Lilipuna Poke, Redefined Lomi Salmon Poke, Poke-ing Emi, and Poke Pasta Italian). Which is your favorite from these and why don't you include them in your menu? Can customers order (them)?
[Santa Miyoshi] Some of the stuff is very hard to prep and we don't have it (the ingredients) all the time so it's really hard to make all the time.
(Off the menu) Lilipuna Poke - named after the street that some of Santa's regulars live on.
(Off the menu) Seafood Risotto - not necessarily listed as a "poke" dish, but I just had to mention it 'cause it's literally to die for!
[Edward Sugimoto] Are you working on any new poke dishes?
[Santa Miyoshi] Not necessarily but any kind of new item I'm always thinking (of).
Santa served this (hamachi, truffle, & shiso roll) to us recently, jokingly referring to it as the Sugimoto Roll! Could it be??? Santa san, douzo yoroshiku onegai shimasu! If not, you can rename the Seafood Risotto to Sugimoto Risotto (or Risotto Sugimoto?) if you want. :)
[Edward Sugimoto] And how about some of your favorite poke not from here?
[Santa Miyoshi] I like the one (jalapeño ahi) from Tamura's. They make pretty good poke.
[Edward Sugimoto] Your new book Izakaya Hawai (Tokkuri-Tei Cooking), tell me a little bit about that.
[Santa Miyoshi] It's just a history of this restaurant plus whatever I've been working on to make new dishes. It just consolidates all of the stuff we did (for) over 20 years.
[Edward Sugimoto] Do you have anything else to add to your loyal customers or future customers?
[Santa Miyoshi] Thank you for coming. *waves at camera and laughs*
Last but definitely not least, we feature the god of Hawaii chefs: Alan Wong. Alan graciously took some time out of his insanely busy schedule to sit down with me to talk about poke, the use of it in his restaurants, and the importance of buying local.
[Edward Sugimoto] As a local boy, what are your fondest memories of poke?
[Alan Wong] You know when you're raised in Hawaii, you grow up with that. It's at every potluck, it's at every gathering. I mean, you know, when you think of the holidays, New Year's, Christmas, Thanksgiving, you're always going to have red sashimi. Think of all the tailgating and all the hibachis. When you go tailgating at the football games, what does everybody have in their cooler? Poke, great pupus. You just grow up with it.
[Edward Sugimoto] Why was it important for you "the Master of Hawaii Regional Cuisine" to add poke dishes to both of your Hawaii locations?
[Alan Wong] I think what's important is for people to taste Hawaii when they come to the restaurant. We want people to taste Hawaii so how do you taste Hawaii? We feature things grown/raised here in Hawaii, we also feature dishes that local people like to eat, whether it's an ingredient, or whether it's a concept like Loco Moco. So how do you take the Loco Moco and put it into this kind of a setting? Poke is a natural because it's a big part of our culture. And so, every household eats that, so how do you take the poke, just like the Loco Moco, and put it in the setting?
[Edward Sugimoto] What's the story behind Poki-Pines and how did you come up with it?
[Alan Wong] You know, Poki-Pines is, first of all a play on words. You know the animal the porcupine. *smiles* And so, cooking ahi or frying the ahi is one way to eat poke. You know, especially after it's marinated. You marinate the poke and sometimes when you add shoyu to the poke it gets kind of dark, it doesn't look very attractive, but you know, you can still eat it. Then you fry it and it tastes good. So we just wanted to encase that in the won ton strips, and it came all like you know, all this, like a porcupine. So it's a play on words, and when you think about the crispy texture that you have on the outside, with the cooked poke, and then you marry that with wasabi sauce but with avocados, you know, that makes a good marriage.
Ahi Poki-Pines - Crispy Won Ton Ahi Poke Balls On Avocado with Wasabi Sauce ($15)
[Edward Sugimoto] In your book New Wave Luau, you mention several different types of poke (Ahi Poke, Ahi Poke Gyozas with Soy-Vinegar Chile Dipping Sauce, Ahi Poke Nigiri, Nairagi and Kajiki Carpaccio with Swordfish Poke, Nori-wrapped Akule Stuffed with Poke, Seared Ahi Poke Cakes on Crostini, as well as the Poki-Pines). Are there any plans of making any of these available on your menu in the future?
[Alan Wong] They come in and out. We've served things in the book, in the various restaurants, but, you know, it's like you gotta keep moving forward and try new things and different things and as you learn more, as you travel more as you taste more things, see more things, you're cooking style evolves. So I think we will have more. Let's say instead of poke dishes, more raw preparations yeah? It's something that we love to do so we'll always see those evolutions happening in our restaurants.
Chopped Ahi Sashimi and Avocado Salsa Stack - Stacked Crispy Won Ton, Spicy Aioli and Wasabi Soy ($19.50)
[Edward Sugimoto] So even you're still evolving as a chef?
[Alan Wong] Oh, you know, the local people love to eat raw fish. We are an island state, we're surrounded by the ocean so, we like to serve the fishes from our waters, we are a culture that eats a lot of raw fish, and so it's only natural that if you want people to taste Hawaii, and taste the culture, that you serve a lot of these preparations, whether they're in poke form, or tartare form, a carpaccio form, or a kind of seviche or sashimi form, it's all kind of one big category.
Alan Wong (Photo Credit: Arthur Betts)
[Edward Sugimoto] Do you eat poke outside of the restaurant...
[Alan Wong] Of course. *smiles*
[Edward Sugimoto] ... and if so, where do you like to go?
[Alan Wong] Well, you know, I don't go out too often, but every once in a while, the poke at side street, my buddy Colin (Nishida), you know. I don't go out too often.
[Edward Sugimoto] What's in store for you personally, and what's also in store for your restaurants?
[Alan Wong] Well, I think, you know, you put the economy aside, you still have to do your thing. I think I'm ready to cook up another concept or two, and I hope that we can grow as a company, I think we can grow as individuals within our company, so that I think, you know, we want to move forward, but sensibly in this time.
Alan Wong's Restaurant Sign
[Edward Sugimoto] Do you have any words for your customers out there or future customers?
[Alan Wong] *laughs* Well, besides come taste Hawaii, um, this past Christmas I said, imagine if every dollar you spend buying Christmas presents for your friends and family, you bought everything that was made or raised in Hawaii, or produced in Hawaii. With the economy the way it is, what better way to fuel our own economy. So I think I speak on behalf of all the restaurants, all the mom and pop stores and restaurants that dot the community and become the community, we need to support our local restaurants. That's what it is. It's like the farmers. If we don't buy local, we don't support the local farmers, well, we're not going to have farmers. Well you know, it's the same with the restaurant industry. It's time to come out and support your local restaurants, and *looks at camera* I hope to see you.
The Pineapple Room by Alan Wong
1450 Ala Moana Blvd.
Honolulu, HI 96814 (map)
Tel: (808) 945-5529
Reservations: (808) 945-6573
Breakfast Hours: Sat: 8-11am, Sun: 9-11am
Lunch Hours: Mon-Sat: 11am-4pm, Sun: 11am-3pm
Dinner Hours: Mon-Sat: 4-8:30pm
I'd like to send a big Mahalo to all of the folks who made this possible: Sam Choy and his Executive Assistant Sally Watanabe; Mel Tanioka, Justin Tanioka, Lynn Tanioka; Hideaki "Santa" Miyoshi; and Alan Wong, his Project Coordinator Nicole Ng, his Restaurant Manager Kerry Ichimasa, and his entire kitchen staff!
Stay tuned for Part III, when we spend a day in the life of Seafood Hawaii, Inc.'s President Jed Inouye. From the fish market on the pier, to the kitchen, to the market at Sam's Club, we get a history lesson from one of Hawaii's experts. We'll also pay a visit to some of the other supermarkets' poke offerings from the likes of Safeway, Costco, Foodland, and more.
As always, if you know of anyone in the industry, send them my way and I'll include them in this series. Shoots!
For more, please visit: www.world-wide-ed.com!