Recently, I heard about a brand of Princess Cut diamonds that claimed to look as good as Super Ideal Cut Round diamonds and I was totally intrigued. Princess cut diamonds are usually cut to retain weight and not cut to maximize beauty. Most Princess Cuts are deep, have large tables and crowns that are too shallow. All of these qualities contribute to very poor light return and sparkle. A Princess Cut that could rival the optical beauty of a Super Ideal Cut Round diamond? Preposterous!
The square to rectangular shape of the Princess Cut with its wide range of pavilion angles has presented what seemed to be an impossible problem to a cutter who wanted to produce a beautiful stone. The idea of a square diamond matching the beauty of the best round diamonds was a lot like the Holy Grail---a nice but impossible goal.
Well, someone got their hands on the Holy Grail! It’s incredible. These diamonds are drop dead gorgeous…….you can’t find a better looking Princess Cut.
The Firemark™ Princess Cut diamond is a proprietary square or rectangular cut that is designed to exhibit the fire, brilliance and scintillation of an Ideal Cut Round diamond. It was developed over a period of ten years of experimentation and refinement. It is a truly extraordinary design and the diamonds are simply outstanding.
The Firemark™ Princess Cuts come with documentation by GIA and GCAL--- two of the most prestigious diamond grading companies in the industry. These two documents support and confirm the quality, beauty and light return of each FireMark™ Princess diamond.
1) All Firemark™ Princess Cuts have a full GIA (Gemological Institute of America) Gem Trade Laboratory Diamond Grading Report assuring accurate color, clarity and carat weight.
2) All Firemark™ Princess Cuts are rated by GIA as “Excellent” for both Polish and Symmetry which enhances light return.
3) All are inscribed with the GIA Laboratory Report Number and with the FireMark™ trademark.
4) All are accompanied by a GCAL (Gem Certification & Assurance Lab) document showing “Excellent” Light Performance. The remarkable Light Performance of the FireMark™ Princess Cuts meet or exceed those of Super Ideal Cut Round diamonds (GIA ex, ex, ex or AGS 000)! This is astounding!
In order to achieve the beauty and light return of Super Ideal Cut Round Brilliant diamonds the FireMark™ Princess must be manufactured in a way that is radically different from normal Princess Cut diamonds. Firemark™ Princess Cuts are distinguished from normal Princess Cuts in these ways.
1) The Firemark™ Princess has a patent-pending “Double Crown” with additional facets and distinctive angles that enhance the diamond’s fire and scintillation.
2) Near perfect symmetry.
3) Expertly proportioned to maximize brilliance throughout the diamond.
4) Full crowns and smaller tables
5) A lower depth percentage which means the FireMark™ Princess will look larger than most Princess Cuts of the same weight.
6) Exacting angles
7) Even girdles and even and perfectly aligned facets
8) Chamfered corners, meaning that they do not come to a point. The corners of normal princess cuts are the most likely part of the stone to be chipped. Chamfering the corners greatly reduces the chances of chipping a FireMark™ diamond.
All these differences make the Firemark™ Princess the most beautiful Princess Cut diamond in the world.
Comparison: Typical Princess (l) Firemark Princess (r)
As you start your life together wouldn’t you want to know that the symbol of your love is the most perfect in World? Now you can!
DT Okazaki, Inc. has obtained the exclusive rights to sell the FireMark™ Princess in Hawaii. These extraordinary diamonds are available through The Diamond Specialists. In the past three months every customer who came to us looking for a princess cut has purchased the FireMark™ Princess Cut. It is truly an impressive diamond.
For more information on the Firemark™ Princess cut we invite you to visit www.firemarkdiamond.com. They are available from ½ to 3 ct in weight.
Mahalo and Best Wishes,
Russell Oshita
The Diamond Specialists Inc.
4211 Waialae Ave., Suite 8060
Hon., HI 96816
PH. (808)739-0009
www.thediamondspecialistsinc.com
russell@thediamondspecialists.com
inquiries@thediamondspecialists.com
